For Harry Potter fans, the wait is finally over: this morning at 7am EST, author J.K. Rowling released a video announcing the launch of Pottermore, a new, interactive website that will be the ultimate experience for fans of the best-selling books and films.
From the official press release:
For this groundbreaking collaborative project, J.K. Rowling has written extensive new material about the characters, places and objects in the much-loved stories, which will inform, inspire and entertain readers as they journey through the storylines of the books. Pottermore will later incorporate an online shop where people can purchase exclusively the long-awaited Harry Potter eBooks, in partnership with J.K. Rowling’s publishers worldwide, and is ultimately intended to become an online reading experience, extending the relevance of Harry Potter to new generations of readers, while still appealing to existing fans. As the Pottermore Shop develops, it is intended that it should include further products designed specifically for Harry Potter fans, offering a potential outlet for Sony products and services related to Pottermore. In keeping with Harry Potter’s international appeal, the site will launch in English, French, Italian, German and Spanish, with more languages to follow.
In the new website, the storyline will be brought to life with sumptuous newly-commissioned illustrations and interactive ‘Moments’ through which you can navigate, starting with the first book, Harry Potter and the Philosopher’s (Sorcerer’s) Stone. On entering, you choose a magic username and begin your experience. As you move through the chapters, you can read and share exclusive writing from J.K. Rowling, and, just as Harry joins Hogwarts, so can you. You visit Diagon Alley, get sorted into a house, cast spells and mix potions to help your house compete for the House Cup.
Fans of the series have been speculating about what Pottermore would be ever since last week’s announcement that Rowling would be working on a new, Potter-related project. Guesses included eBooks, a digital version of the long waited “encyclopedia” that would offer extensive background information in the Harry Potter world and characters, and some sort of RPG (Role-Playing Game). Looks like Pottermore will be a combination of all of that, and more; the press release states that eventually a Pottermore Shop will be available, which will offer products specifically designed for Harry Potter fans.
The full details from the press release can be viewed at this link.